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Wood: “If you look at the trajectory we're on in fleet, we're one of the fastest-growing brands in the UK.”
Wood: “If you look at the trajectory we're on in fleet, we're one of the fastest-growing brands in the UK.”
Corporate Car speaks to Adam Wood, Renault UK Managing Director, about the fleet opportunity for the new Megane E-Tech and the potential of the R4 ‘Plein Sud.'

Martyn Collins

Previously, the Megane E-Tech has done well as a corporate fleet car, so I ask Adam if he was expecting renewed interest in the new model.
Wood said: “I think so. We’re excited about the launch of the new Megane. The restyling of the car makes it highly relevant, modern and distinctive, with that new front-end design and the revised colour options. There's a real dynamism to the design, and I think it will capture buyers’ imaginations again.
“There are some really significant updates in terms of battery technology that are going to make the Megane even more compelling, particularly, as you say, for business users. Increased range from our new LFP battery and quicker charging speeds mean increased convenience.
“It is a chance to put Megane back on the map and open conversations about just how comprehensive our electric range is. We have one of the widest and most compelling electric ranges across all segments, with the R4, R5 and Twingo on the way. I think, with this refresh to Megane and its new technology, we've got a chance to grow our share within the C-segment, which is where I see our opportunity.”
So will the new Megane bring more conquest fleet and retail customers to the Renault brand?
Wood said: “If you look at the trajectory we're on in fleet, we're one of the fastest-growing brands in the UK. Last year, we were the second-fastest-growing brand in the marketplace. Just last month, we reached a milestone – we reached a 4% core fleet market share. Two years ago, that share was below 2%, so I think the work that Justin Costello and all of the fleet team have done to rebuild Renault's credibility in the fleet arena has paid off, through the dealer network with small businesses, but also with corporate fleets and new accounts, with whom we've never had a stronger relationship than we have today.
“There are new companies coming on board and joining us all the time. I think part of that, as you say, is because of the increased model line-up that we have. We know the R5, for example, is about 80% conquest across all channels. We know that our latest designs and electrification are attracting new people to our brand. We're seeing that in both retail and fleet, as I've said, and I think that's what's driving our growth – they're new customers to us.
“For me, Megane is a big opportunity. It is the next step, if you like, in that journey of conquest and becoming a top-tier fleet brand, because that's what we want to be. Call it a ‘back-in-business plan’, and so far it's worked.”
My final Megane question was whether he thinks the new model will be more of a corporate or retail car.
Wood said: “I think genuinely it's got appeal to both channels – both retail and corporate fleet. If you look at the C-segment, we know that sales within the hatchback sector predominantly gravitate towards fleet. The prevalence of salary sacrifice schemes and incentives plays a big part in that. So, I see salary sacrifice as key. We have strong relationships with Octopus, Tusker and Zenith. I certainly see a competitive position in salary sacrifice being a key part of the strategy.”

We then move on to the new ‘Plein Sud’ version of the R4 E-Tech, and I ask Adam if this option is an opportunity for it to stand out against its supermini sibling, the R5.
Wood said: “You’re right to say the R5 is becoming an icon. We’re just crossing over 13,000 on UK roads, so there's certainly real momentum behind the R5. We mustn't forget that the R4 was launched slightly later than the R5, but that car also has significant momentum.
“To give you some figures, we're at around 1,800 R4 sales this year and just over 6,000 for the R5. So the ratio is about one to three. But the ‘Plein Sud,’ for me, enters a brand-new segment. For me, it's a convertible, and people are going to buy it for the functionality of top-down motoring and all of the fun that comes with that.
“As you say, I think it raises the profile of the Renault 4 as a model because it's unique. It is the only convertible electric car with space for five people on the market.”
But does Adam see ‘Plein Sud’ as more of a retail option, or does he think it will still appeal to fleet salary sacrifice buyers?
Wood said: “I do. I think it will appeal to both retail and fleet in equal measure. To give you some statistics, for example, on the Renault 5, around 60% is retail, but we’ve grown our share of the salary sacrifice market.
“So, we will look to bring the Renault 4 ‘Plein Sud’ into the salary sacrifice market, as we've done with the rest of our range. I think it's got genuine appeal there because it offers exceptional value, with a price premium of £1,500 over the fixed-roof version. Particularly as we have strong residual values on the R4, I think it will be really compelling for those who want the fun of top-down electric motoring.”











