After five generations spanning 31 years in the UK (33 globally), the Kia Sportage has been officially recognised as Kia's most popular and recognisable model, following its 500,000th sale.

The 500,000th UK sale was a new Sportage GT-Line Hybrid in Blue Flame, purchased from GWR Kia in Brentford, West London.

Over three decades, the Sportage has become the go-to family SUV in the UK, backed by a long list of awards that demonstrate just how well-loved it is.

Paul Philpott, President and CEO of Kia UK, said of this sales success: "Reaching half a million Sportage sales in the UK is a landmark moment for Kia. The Sportage has become the UK's favourite family SUV because it consistently provides what people want: a family SUV with the quality and reliability they can trust, efficient and flexible powertrains, all housed within a thoughtful and stylish design. Its continued success demonstrates the strength of our brand and the trust customers place in us."